Why FRACT matters – and to whom.
Facial recognition in gambling venues is no longer a question of if, but of how well. FRACT is relevant to everyone with a stake in that question being answered properly.
If you provide the technology
Your customers — and increasingly their regulators — will ask how your system is governed and whether it has been independently assessed. FRACT gives you a credible, sector-specific answer. Without a recognised standard, every deployment becomes its own argument; with one, accreditation speaks for you.
If you run venues or administer a scheme
The enforcement signals of the past year leave little room for complacency: an undercover investigation exposing self-excluded individuals walking in undetected, the first operator suspension for self-exclusion failures, and an explicit sector call for advanced technology and a unified national approach. Deploying facial recognition without a defensible governance framework is a risk in itself. FRACT is how you demonstrate that you have taken the responsible route.
If you regulate, or are protected by, these schemes
Self-exclusion only works if it works at the door. FRACT exists so that the technology now being relied upon to enforce it is accurate, lawful, overseen by people, and accountable — not deployed on trust. For the public, it is the assurance that a powerful technology is being used within proper limits.
The common thread
Each audience needs the same thing from different angles: facial recognition that is demonstrably done properly. FRACT is the single point at which that is defined, assessed and maintained.
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If you have any questions or comments about the FRACT Standard or need more information, complete the form on the right.